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Filter by: Google Tools & Metrics | SEARCH ENGINE OPTIMISATION | KEYWORD RESEARCH | BLOGGING & CONTENT MARKETING5 Common Mistakes in AI Copywriting and How to Fix Them
Search vs Social Algorithms in Marketing: What’s the Difference? And Why Does It Matter?
Email Marketing Strategy for Small Businesses: Review & Refresh Your Approach to Emails
Exclude Your Facebook & Instagram Posts from Meta’s AI Training
Zoom Alternatives: Why You Should Care About Zoom’s Intent to Harvest Data
The Top Marketing Metrics to Measure
In this post, I will tell you which metrics matter most and how often to check them. We’ll be covering the types of metrics and what they mean, metrics to check every month, and vanity metrics that you can put on the backburner.
Google Tools for Small Business Owners
While Google Tools can feel overwhelming, it’s not as scary as it sounds. In this post, I will break down two specific tools and why you absolutely need them for your business. We’ll be covering Google Analytics, Google Search Console, and why Google Tools are necessary for your small business.
Keyword Research For Busy Business Owners
When we’re thinking about SEO, we must look at keyword research. In this blog post, we’ll be covering what keyword research is, keyword research tools, types of keywords, why keyword research is the best marketing skill, and how to use keyword research in your business.
The Small Business Guide to SEO
This blog post breaks down everything you need to know about SEO as a small business owner. Key points include: why SEO is important for small businesses, what SEO is and why you should care, technical SEO, on page SEO, off page SEO, and a list of affordable SEO help.
Customer-Centric Marketing for Small Businesses
As marketers, we spend a lot of time thinking about getting those first customers in, and how we can get as many eyes on our products as possible. But what if the quantity of customers matters less than the quality? And is customer satisfaction and retention more important than the number of customers?
In this post, we’ll be covering customer retention, lifetime value, the customer journey, and purchase motivators.
Your Daily Marketing To Do List
Marketing your business isn’t optional if you want it to be successful. So how do we ensure we’re spending the right amount of time working on our marketing, and how frequently do we need to do that? While daily marketing can sound daunting, it doesn’t have to be.
In this post, we’ll be covering the secret to growing your business in the next year, why marketing isn’t optional, how to market in 1 hour a day, and daily marketing task examples
Marketing Channels for Small Businesses
As marketers in 2022, we’re obviously going to use social media for marketing our businesses. But what if that all went away one day? What if you no longer had access to your Instagram or TikTok account? Would you still be able to reach your audience? If the answer is no, then you’re in the right place. In this post, we’ll be covering, owning our marketing channels, short-term vs long-term marketing, and digital and traditional marketing.
Planning Your Marketing Strategy
A “strategy” can sound like a complicated thing, something distant and unattainable unless you’re some kind of trained strategist. But, put simply, your strategy is the thing that will take you from where you are now to where you want to be.
Pricing, Revenue Streams, and Marketing
Money and marketing go hand in hand. To grow our revenue and businesses, we need to market ourselves, and, more often than not, we need to spend money to get the best return on investment for our marketing efforts. In this post, we’ll be covering revenue streams, pricing your business for growth, the cost of marketing, and return on investment.
How to Market Your Small Business with Confidence
Confidence in marketing is something that we all struggle with, but don’t often talk about. There is a multitude of guides out there that do a great job of teaching us how to use data and analytics in our marketing, but not many that teach us how much our own confidence can affect the content we’re putting (or not putting) out there. So, let’s talk about it.