All aboard the train to traffic town! SEO with Menekse starts soon 🚂

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All aboard the train to traffic town! SEO with Menekse starts soon 🚂 〰️

Starts on Monday, April 28

SEO with Menekse

An 8-week live programme to help you improve your website, and get more traffic & visibility from search engines and AI chatbots in 2025.

Optimise My Website!

Is your website ready for AI?

I almost heard your eyes roll there.

Because “AI this” and “AI that” - random AI features getting added to things, AI in the news, AI updates galore. Google’s AI, OpenAI’s AI, ChatGPT, buzzwords, rhubarb, rhubarb.

You may not know this, but generative AI tools like ChatGPT exists because of search engine technology.

The machine learning behind Google’s keyword updates over the years is the same kind of natural language processing that now powers “Large Language Models” - and is why your search engine results pages have been taken over by AI results for lots of searches.

So why should you “get your website ready” for AI?

More and more people are using ChatGPT to get answers to their questions because they don’t want to have to filter through the 16,000,000 results a traditional search gets them.

Between that and traditional search using your content anyway, you can’t afford to use 2015 website strategies and expect to get found online in 2025.

New customers will find you in new ways (conversations with AI), and in updated old ways (search engines as we know them with AI updates because it’s relentless out there, folks!).

What is SEO and why should you care?

I love an analogy, and there are two favourites that typically help people get really excited about the why of SEO - because when you know the why, consistent action becomes a whole lot easier! I hinted at these earlier, but here’s a more detailed explanation…

1. SEO is housekeeping for the digital high street

A.k.a. vital chores for your online store

Imagine having a physical shop or office space where you welcomed customers and clients.

You'd have to think about rental contracts, utilities and tax, as well as interior design and visual merchandising, not forgetting window cleaning, vacuuming, emptying bins, and changing lightbulbs.

SEO is the digital equivalent of these things: Making sure your online presence is clean and tidy, and welcoming to visitors.

2. SEO is like putting your books in a virtual library

And if they’re not clearly labelled, the librarian’s gonna ignore them

Now, imagine that you've got a big box of books to donate to your local library. But plot twist: all the covers are brown paper.

The librarian has no idea what they are or where to put them, so she puts the box in a back room for when she has time to come back and look properly.

If we ignore SEO, it's like giving Google a box of brown paper books.

Search engines run the internet.

Without them, we would have no way of finding any of the things we want or need online.

And if you have a website or online business, you are using and relying on them every single day - whether consciously or not.

Whether it’s Google (and other search engines), Pinterest, YouTube, marketplaces, or your website’s own search function, search is at the heart of helping potential customers find your products and services.

You can either do search marketing badly (which is what happens if you ignore it), or you can do it well. Either way, it’s part of your business - it’s just part of how the internet works.

Make Google go Googly Eyed for Your Business

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Make Google go Googly Eyed for Your Business 〰️

 Introducing

SEO with Menekse!

An 8-week group programme to help you optimise your website for search visibility in record time.

SEO with Menekse breaks down complex SEO and content marketing concepts into bite-sized, manageable tasks - with tutorials to help you think through your strategy and make confident decisions, and a suite of AI tools to help you implement in record time.

You are going to feel SO confident with your website and content strategy by the end of our time together. Your website will be your new favourite place to hang out on the internet!

By the end of the programme, you’ll have…

✅

A search-optimised website, including clear site structure, optimised navigation & linking, and a strategy for the next 12 months.

📍

A customer journey map with a clear understanding of your customer touchpoints and the content you’re using to communicate with them.

📝

Extensive keyword research, including page allocation & grouping for advertising - and the confidence to use them.

🔍

A content strategy, with blog posts and landing pages including at least 15+ blog post titles & outlines for keyword-optimised content marketing.

📣

Off Page SEO recommendations for PR, outreach, and brand appearance so you understand what impact your wider marketing is having on your website’s traffic & visibility

📈

A Marketing Metrics spreadsheet to track your progress, along with tutorials showing you how to navigate Google Search Console and Google Analytics for your brand

Join SEO with Menekse Now!

Here’s what some of my past students have said about this programme…

Featured

Clare

I wanted to get a better understanding of why it’s necessary to blog for your business, and how to go about it. During the course, I gained greater clarity about the importance of blogging, and absolutely loved the sections about content pillars and how to choose topics for your blog posts.

I really struggled with confidence when it came to choosing blog topics, but the lessons felt really liberating. I gained confidence and enthusiasm for writing - the whole course is encouraging and supportive.

As with all of Menekse’s work, this is brilliant. The small steps, the mapping things out and the way she gets into the mindset of someone like me who finds these things so hard is amazing. And very much appreciated because it makes everything so much more achievable!

Katie Lake | Malarkey Cakes

Before I did the Blogging for SEO course, I was struggling with how to blog more strategically. As I went through the course, it helped me to create a plan.

It gave me so many more ideas than any books I have had from Amazon, and the Blogging for SEO spreadsheet is awesome!

Jessica | Bert & Roxy

I started this course to find out how to write high quality blog posts, and going through the course helped me to come up with topics to write about, and to feel confident about the layout of a good blog post.

The course has a lot of information without being overwhelming at all, and includes manageable tasks as well as a really thorough checklist and spreadsheet.

I also really liked the fact that the lessons were written out below the video.

It has a great balance of being manageable but also giving you the tools you need to create high quality blog posts.

Hayley Hall | Kinfolk Decor

I wanted to understand how to use blogging as a way to drive traffic to my site, and during the course some of the key takeaways were things like where to put keywords and how to organise content - this has been VERY helpful.

By the end of the course, I had 4 pillar pages each with 8 keyword-optimised blog post titles, and I have successfully written a blog every 2 weeks so far.

If someone I know with a small business starts a blog, I will tell them that there’s no point until you've done this course!

Eleanor Hughes | rubyfriday.co.uk

I signed up for this course because I wanted to improve the descriptions on my website. I now understand how I can expand on my descriptions, and how to use links to collections. The templates are so useful!

Jessica

When I started this course, I wanted to know the best practices for writing good product descriptions. I realised they were far too short and had too much duplicate content.

My favourite thing was that the lessons were short and to the point, with really useful spreadsheets that I have adapted for my products. I also felt encouraged that I don’t have to do it all at once.

The value I am getting out of this course is immense. Thank you!

Wendy

I wanted to learn how to write effective product descriptions, and by the end of it I had learned what should be included (and excluded) from product descriptions, as well as having good habits for creating product descriptions in my business.

The worksheets and spreadsheets are so helpful for breaking down what to include - it’s an awesome guide to writing product descriptions.

Menekşe breaks it down into manageable steps and guides you through the process. There is so much detail, but it doesn't feel scary or overwhelming, and by the end I had a much better idea of how to craft my perfect product descriptions.

Kayleigh | excellquiltco.com

“This information is exactly what I have been looking for for a long time. Menekse’s teaching is so clear and concise. I have read so much about these topics but have never been able to get my head around it all until now.

Everything is really clear, I love all of the downloads and step-by-step guides. It's so good to come away with actual action points.

I've never had clear guidance on product descriptions before and this will change everything. So much useful information. I would expect to pay more for all this valuable info and resources. Thank you so much!”

Georgina Yates | Rosa Bloom

Joining this course, I wanted to resolve duplicate content issues within our website and understand how best to optimise product pages. I loved how methodical it is, and all the amazing tools and resources provided.

How my approach to SEO (and teaching SEO!) has changed because of AI

I was recently chatting through the way my SEO group programme, SEO with Menekse, has changed since I first taught it in 2017 because it reflects the changes in SEO and content in general as a marketing strategy.

Instead of needing to learn what's meant by all the SEO jargon and the specific language of different website platforms, the changes in the internet/AI space mean that your approach to optimising your website is much more holistic.

So instead of "Technical SEO" and "Off Page SEO" as detailed modules, the week-by-week course outline includes...

Week 1: Websites and SEO in 2025 and Beyond
Week 2: What Are Your Brand’s Main Messages?
Week 3: How Websites Work: The Structure & Strategy of Your Website
Week 4: Pathway to Purchase: Getting Clear on Your Customers & What You’re Selling
Week 5: Efficient Website Updates: Optimising for SEO & User Experience
Week 6: Confident Content Planning: Deciding What to Create and When
Week 7: Traffic & Visibility: Increasing Your Brand’s Visibility Away from Your Website
Week 8: Metrics and Measuring Growth: How to Use Analytics Tools in 2025

**... What does that mean for you doing SEO for your business?**

You tick off way more of your brand marketing to do list than you realise - including content strategy, customer journey & experience, and digital PR - without the cognitive load of needing to learn a bunch of technical marketing terminology.

For your website to be truly excellent, you need to consider these three things:

Part 1: Your Customer

In order to build a website that Google loves, we need to make sure we understand exactly who our customers are and how what we have to offer relates to them and what they’re looking for.

Understanding their needs, how they’re searching for those needs, and what their experience looks like as they engage with your website and the wider web helps us to build a high quality, engaging website.

The plus side to this foundational work? It makes all your other marketing way easier, too!

Part 2: Your Brand & Website

Now that we know who our customers are and what they’re searching for, it’s time to review how your brand and website are communicating that.

What do you do? How do you talk about it? What actions do you want people to take?

What’s working on your website? What needs to be fixed or improved?

How is your website structured? How does it need to be structured? What content have you got? What content do you need?

Part 3: Search Engine Optimisation

Now we’ve got information about our customers and our brand, and we understand where we are right now and where we need to be, it’s time to tackle improving our websites!

In SEO, this is broken down into three parts:

Technical Optimisation: Making sure your website performs well on things like speed, security, and URLs working properly.
On Page Optimisation: Making sure your website content and structure reflect your expertise using keywords and internal links.
Off Page Optimisation: Making sure your brand appears on the wider web as a trusted source of value and expertise.

This is a programme with one mission, and one mission only:

To help you confidently grow your business online using SEO.

By the end of our programme, you’ll walk away with…

💛 A personalised strategy to get more traffic to your website

💛 A customer journey map you can use across your marketing channels

💛 A website that clearly communicates what you do to customers and search engines

💛 Confidence in building your digital platform efficiently and effectively

💛 A keyword-driven content plan that will help you grow for months to come

💛 A folder of marketing assets and materials to help you grow online

Plus, lifetime access to all the course tutorials and materials so you can watch and rewatch any time your website needs a spring-clean.

Hey, I’m Menekse!

I’m a SEO specialist and marketing strategist with over 20 years’ experience working in Search Engine Optimisation and organic traffic.

Based in Nottingham, England, I’ve worked with clients all over Europe and North America in a variety of industries. I’ve also been the Senior SEO Lead for a number of marketing agencies, consulting on projects for businesses large and small, as well as designing marketing development programmes and training.

Since 2016, I’ve worked on projects like setting up a marketplace that serves over 200 artists and designers around the UK, and generating thousands of its monthly revenue from organic traffic. I have also acted as freelance Chief Marketing Officer for a handful of 7- and 8-figure North American entrepreneurs.

At the start of 2023, I built a marketing app called Marketing Magic that helps thousands of business owners save 40+ hours a month.

I've taught SEO for businesses and organisations including The Design Trust, Amanda Perry's E-Com Growth Hub, Connected Artists' Club by Alice Sheridan, and the Resilient Retail Summit. I’m a regular lecturer in SEO, marketing strategy, and email marketing for University of the Arts London and ELLE Education.

Feedback from Past Students…

“Menekse is everything you always wanted from an SEO expert, but never got until now!

Her positive, engaging, no-filler sessions are just what I need as a small business owner who's always short on time, thanks so much!”

“Menekse’s SEO programme is absolutely packed with incredible content, Menekse is so generous with her support and time. Easily the best thing I’ve ever invested in in terms of my business. I feel so much more in control of my business and marketing, not overwhelmed any more!”

“The detailed content and context are really helpful, explained in terms that can be understood by those not in these fields. Bite sized chunks are also great, much easier to work through when a topic is complex. I love the analogies/examples she uses as they help my understanding.”

Is SEO with Menekse right for you?

This is a good fit for you if…

✅ You have your own website currently, or are planning to build your own website in the next few months.

✅ You sell products or services.

✅ You want to be in business 12+ months from now.

This is not a good fit for you if…

❌ You don’t have your own website, and aren’t planning to build your website soon.

❌ You’re not sure what you’re selling or want to sell.

❌ You’re planning to close your business within 12 months.

Join the next live round of SEO with Menekse!

My live SEO programme begins on Monday, April 28, and includes…

8 weeks of tutorials: Actionable tutorials for each week will be released on a Monday at 9am UK / 4am ET in both video and audio formats, so you can watch or listen to them at your convenience throughout the week.
Weekly feedback sessions for real-time support & troubleshooting: Got a question or something you’d like feedback on? These live sessions each Thursday at 7pm UK / 2pm ET are interactive and provide you with plenty of time to ask questions and get support.
Tools, strategy maps, templates, and checklists for your website, SEO, and content marketing so you’re clear on exactly what you need to do at every stage (with AI-powered support from Marketing Magic to help you get your tasks ticked off in minutes instead of hours!).
Lifetime access to the course material, so you can go watch and rewatch any time!

Get SEO off your to do list once and for all, and start growing your brand on Google and beyond.

I doubled my income, launched an online course, started growing my email list and started a podcast.

“Menekse is so knowledgeable and always full of so many ideas. I always really appreciate her insight and feedback, and it has helped me grow my business so much over the last year!
Before working with Menekse, I just had no idea what I was doing when it came to marketing. I knew bits and pieces, but had no strategy and was not intentional with it all.
My goal was to grow my business and streamline it and that has definitely happened. I am marketing myself more effectively than ever before, and my business has grown more in the last year than ever before.
I doubled my income, launched an online course, started growing my email list and started a podcast. All thanks to encouragement and advice from Menekse.
She is straight talking and gives really down to earth advice, as well as pushing me (in a good way) to do things that I had never really thought I could do before.”
Liz Mosley | Graphic Designer | Host of the Building Your Brand Podcast
“This program has been the best investment I have done for my creative business. It has been a game changer for me.”

“It's given me so much more time to focus on the creative side of my business, which is really what it's all about. The marketing I know is being done for me in the background and I can focus on what I really love to do.
I started the program in November 2020 and already I can see that the traffic to my website is snowballing. It has resulted in sales, which has been really, really helpful because I'm a very new business owner and I can see now that it will continue to rise and now that I know how to optimise for keywords, how to write blog posts that actually attract customers into my funnel. There's so much that you learn through this course that has been very, very helpful for me. I can't stress that enough.
If you're thinking of working with Menekse, I'd say just go for it. Don't hesitate. She's the right person. She knows her subject really well. More importantly, she's super supportive, she's really there for you and she really wants you to succeed. And that's what I found and that's what I love about her. She has such great integrity. For me, it's so important to work with people who I can trust, and Menekse is that person.”
Sara Kabariti | Artist & Educator | sarakabariti.com
“Since sorting out my SEO, I was able to quit my nanny job and just become a full time illustrator… I've worked for Facebook, Google, Instagram, the United Nations… and honestly it blows my mind like the people that find me from Google."

“Now I feel about SEO like it's just part of what I do and I love that when I write a blog post I feel like I know what I'm doing. I know when I'm updating my website all the tiny little tweaks I can make.
Before I did this course I was getting a little bit of work but I still had to have a part time job to support this part of my business. Since sorting out my SEO, I was able to quit my nanny job and just become a full time illustrator.
I get inquiries every single day pretty much Monday to Friday - usually more than one inquiry a day from people who really want to hire me.
I've worked for Facebook, Google, Instagram the United Nations and honestly it blows my mind like the people that find me from Google.
Since doing my SEO and having my business take off in that way, I've co-founded another business helping illustrators. SEO is such a game changer for getting regular clients and having that consistency that means that you can quit your part time job or go all in and just know that you're going to get inquiries, even if you don't show up on social media.”
Katie Chappell | Live Illustrator | katiechappell.com
“Menekse is the only person I ever recommend [for SEO]… She has a passion about SEO you can hear as soon as she speaks, and she doesn't mind the same question being asked 1000 times.”

“Before I did any course with Menekse, I didn't really know anything about SEO. I literally had no idea and it was extremely overwhelming. What I really thoroughly enjoyed was the level of dedication Menekse gave to the lives that we were allowed to join and answering the questions really well.
The fact that I can dip in and out of the support… It was quite helpful that I could do what I could do that week and hop on a call and ask a question about what the problem was that week.
Menekse is the only person I ever recommend because of who she is. There's plenty of people doing SEO, but I think the way she has a passion about it that you can just hear it as soon as she speaks, and she doesn't mind the same question being asked 1000 times. And from a creative perspective, who has a different brain that just doesn't work in that way, being able to ask the same question a million times and not have an eye roll at me is brilliant.
Menekse has broken it down very well and it's understandable and she’s personable.”
Stephanie | Founder & Creator of Loubiblu | loubiblu.com

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