All aboard the train to traffic town! SEO with Menekse starts soon 🚂
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All aboard the train to traffic town! SEO with Menekse starts soon 🚂 〰️
“Menekşe is everything you always wanted from an SEO expert, but never got until now!” - Past Student
The most customer-friendly, future-proof SEO programme for small business owners - now fully rebuilt for the age of AI.
SEO with Menekse
Optimise your website for Google, ChatGPT, Bing, and beyond - and turn your site into a buzzing home for your business in 2025 and beyond.
Starts on Monday, April 28
Last chance to join! We start today!
Is your website ready for the new world of search?
Ten years has made a HUGE difference in the website, content, and SEO space…
2015
➡️ 10 blue links
➡️ Keyword maths + ratios
➡️ Desktop-first website experience
➡️ Google monopoly
2025
➡️ AI‑generated answer boxes & conversational results
➡️ Context, authority & multimedia signals
➡️ Mobile‑first and voice & vision first
➡️ Google PLUS Bing, Perplexity, ChatGPT & who‑knows‑what next
… Suffice it to say, AI (and the way humans behave on the internet works as a result of AI) has changed a LOT.
It’s changed how search engines work.
It’s changed how people use the internet.
It’s changed the way we do marketing.
Instead of simply Googling something and filtering through the noise themselves, your potential customers have realised they can get AI to narrow down the results for them - so they’re going to places like ChatGPT and Perplexity as well (or instead).
What does this mean for us as business owners?
We now need to think about our visibility in both search engines AND in AI tools.
But here’s the good news:
The foundations of good SEO (and website visibility) haven’t actually changed: clarity, quality and customer focus.
They’ve just been buried under a pile of jargon and an overly technical approach to website optimisation for many years.
I originally built this programme in 2017 to cut through the noise and make modern SEO feel doable, measurable and (dare I say it?) fun for small business owners like you.
Now, it’s been fully redesigned and rebuilt for the “age of AI” to make sure your website continues to be a valuable, well-visited asset for your business.
What is SEO and why should you care?
I love an analogy, and there are two favourites that typically help people get really excited about the why of SEO - because when you know the why, consistent action becomes a whole lot easier! I hinted at these earlier, but here’s a more detailed explanation…
1. SEO is housekeeping for the digital high street
A.k.a. vital chores for your online store
Imagine having a physical shop or office space where you welcomed customers and clients.
You'd have to think about rental contracts, utilities and tax, as well as interior design and visual merchandising, not forgetting window cleaning, vacuuming, emptying bins, and changing lightbulbs.
SEO is the digital equivalent of these things: Making sure your online presence is clean and tidy, and welcoming to visitors.
2. SEO is like putting your books in a virtual library
And if they’re not clearly labelled, the librarian’s gonna ignore them
Now, imagine that you've got a big box of books to donate to your local library. But plot twist: all the covers are brown paper.
The librarian has no idea what they are or where to put them, so she puts the box in a back room for when she has time to come back and look properly.
If we ignore SEO, it's like giving Google a box of brown paper books.
Search engines run the internet.
Without them, we would have no way of finding any of the things we want or need online.
And if you have a website or online business, you are using and relying on them every single day - whether consciously or not.
Whether it’s Google (and other search engines), Pinterest, YouTube, marketplaces, or your website’s own search function, search is at the heart of helping potential customers find your products and services.
You can either do search marketing badly (which is what happens if you ignore it), or you can do it well. Either way, it’s part of your business - it’s just part of how the internet works.
Make Google go Googly Eyed for Your Business
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Make Google go Googly Eyed for Your Business 〰️
IntroducingSEO with Menekse!
SEO with Menekse is an 8-week live group programme designed to help you optimise your website for both search engines and AI-driven tools.
Because in 2025, your website needs to “speak” to Google and AI chatbots (like ChatGPT, Perplexity, Bing Copilot, and whatever comes next).
But you don’t need to “talk tech” to be prepared for the future of the internet.
Together, we will…
Clarify your brand’s messages so your ideal clients and customers instantly “get” you
Map and optimise your customer journey so your website works for humans and algorithms
Confidently structure and update your website for today’s SEO - and tomorrow’s, too!
Use AI (the right way) to accelerate your progress and lighten your workload
And you’ll do it with my signature approach: jargon-free, easy-to-action, and includes lots of support - so you can finally feel at home in your own digital shopfront, and confident in getting more traffic to your website.
Here’s a summary of everything that’s included in SEO with Menekse…
8 weeks of tutorials & actionable, strategic content, which includes the following content from my standalone masterclasses and courses. Total value: $982
AI for SEO (and SEO for AI) - $197
Messaging & Keywords for Modern Brands - $197
How Websites Work - $97
Confident Content Strategy - $197
Pathway to Purchase - $197
Understanding Marketing Metrics - $97
Weekly feedback sessions & coworking time for real-time support & troubleshooting. Value: $752
Tools, strategy maps, templates, and checklists for your website, SEO, and content marketing - including exclusive tools & support to save you hours of implementation time. Value: $797
Regular updates to the content as technology & the internet evolves: Pay once, get years of trustable advice & input as you grow your business online.
Value of core SEO with Menekse programme: $2,531+
Plus, these bonuses…
Website Crawl & Custom Prompt Creation: $197
Website in a Day Training - $97
Page Perfect Lab: Step-by-Step Guide to Building High Quality Web Pages - $97
Automating Your SEO Content Workflows: Create a Content System that Keeps Your Website Fresh, Visible, and Growing - Exclusive: Value - $197
Value of Bonuses: $588
Total Value: $3,119
How my approach to SEO (and teaching SEO!) has changed because of AI
I was recently chatting through the way this programme has changed since I first taught it in 2017 because it reflects the changes in SEO and content in general as a marketing strategy.
Instead of needing to learn what's meant by all the SEO jargon and the specific language of different website platforms, the changes in the internet/AI space mean that your approach to optimising your website is much more holistic.
... What does that mean for you *doing* SEO for your business?
You tick off way more of your brand marketing to do list than you realise - including content strategy, customer journey & experience, and digital PR, without the cognitive load of needing to learn a bunch of technical marketing terminology.
The SEO with Menekse 2025 Curriculum
My live SEO programme begins on Monday, April 28, and includes…
8 weeks of tutorials: Actionable tutorials for each week will be released on a Monday at 9am UK / 4am ET in both video and audio formats, so you can watch or listen to them at your convenience throughout the week.
Weekly feedback sessions for real-time support & troubleshooting: Got a question or something you’d like feedback on? These live sessions each Thursday at 7pm UK / 2pm ET are interactive and provide you with plenty of time to ask questions and get support.
Tools, strategy maps, templates, and checklists for your website, SEO, and content marketing so you’re clear on exactly what you need to do at every stage (with AI-powered support from Marketing Magic to help you get your tasks ticked off in minutes instead of hours!).
Lifetime access to the course material, so you can go watch and rewatch any time!
Week 1-8: Lay Your Strategic Foundations: Structure Your Website, Map Your Customer Journey, and Create Your Content Plan
Websites & SEO in 2025 and Beyond: We’ll look at the AI/search crossover, what search engine pages look like today, and the basics of future‑proofing your site.
Your Brand’s Main Messages: We’ll look at the language you use in your business, including your niche, any key topics or categories, and think about keyword research.
Website Structure & Strategy: How to think about your website, what pages you need, and how to create a navigation that helps both humans and bots find their way around your business.
Pathway to Purchase: We’ll map out a customer journey together, and think about how your current website content supports it, and make a plan for any priority products and journeys.
Efficient Website Optimisation: We’ll look at the process for optimising your website with ease - including on page SEO, and technical SEO.
Confident Content Planning: We’ll create a content calendar for your website that reflects the gaps and opportunities you have for contextual, nuanced content that adds value and builds trust for your visitors and potential customers.
Traffic & Visibility on the Wider Web: We’ll think about how to go about link building and doing “off page SEO” in a new internet era - including anywhere your brand shows up on the wider web.
Metrics & Measuring Growth: This lesson is all about feeling confident with reading your analytics and results, and using them for decision-making - including Search Console, Bing Webmaster, and Google Analytics (GA4)
Weeks 9‑16: Live Optimisation Labs (optional!)
During weeks 9-16, our Thursday sessions will be focused on coworking so you can polish up your priority web pages.
We’ll be covering different page types as part of this, so you know exactly how to update and optimise the different types of content on your website, including Home, About, Services/Product, Blog, Pillar posts, Landing pages.
There will be real-time Q&A and AI tools and workflows to help you with drafting content, as well as examples of specific types of pages, and feedback on what you’ve been creating.
Let’s make it a little more interactive! Hover to see what’s covered during each of the foundational weeks…
Week 1
Websites & SEO 2025
- AI-driven SEO basics
- Customer-first content
- Make site findable by AI
Week 2
Brand Messages
- Define core topics
- Match pages + keywords
- Modern research tactics
Week 3
Site Structure
- Map navigation
- Identify key pages
- Analytics & Console
Week 4
Pathway to Purchase
- Customer journey map
- Spot content gaps
- Goal-aligned actions
Week 5
Site Optimisation
- Tech SEO health-check
- On-page optimisation
- Speed & accessibility
Week 6
Content Planning
- Strategic calendar
- Evergreen + timely mix
- Sustainable workflow
Week 7
Traffic & Visibility
- Impactful off-page SEO
- Repurpose content
- Multi-channel growth
Week 8
Metrics & Analytics
- Key SEO metrics
- Diagnose issues
- Data-driven decisions
Weeks 9-16
Implementation Labs
- Optimise priority pages
- Repeatable process
- Build lasting habits
Plus, get your mitts on these fab bonuses…
💻
Page Perfect Lab: Step-by-Step Guide to Building High Quality Web Pages
Clear, strategic processes, checklists, and templates to support you as you build or redesign the essential website pages your business needs. Whether you’re starting from scratch or giving your website a much-needed refresh, this practical, actionable series will guide you through creating high-impact pages that convert visitors into customers.
Inside, you’ll get:
Live Walkthroughs: Follow along as we build core website pages together, including your Home, About, Contact, Services, Blog, FAQs, Landing Pages, Pillar Pages, and more.
Actionable Checklists: Each session comes with a detailed checklist that will walk you through the structure, copy, design, SEO, and user experience for the page.
AI Tools & Templates: From easy-to-use tools, to smart prompts and customisable templates, I’ll provide a variety of ways you can draft and polish your content fast - because the blinking cursor of blank page doom is no longer welcome!
No more website guesswork. No more pages that fall flat. Just clear steps, proven tools, and a website that does your brilliant business justice!
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Automating Your SEO Content Workflows: Create a Content System that Keeps Your Website Fresh, Visible, and Growing
This focused masterclass and template pack will help you build smooth, automated workflows for your entire content lifecycle - from ideation to publishing, scheduling, and repurposing for maximum SEO benefit.
I’ll give you specific templates and processes for SEO-focused content, with guidance for making them work for your own business, and how to automate them as much as possible.
Every step from planning to publishing will support your search rankings - from keyword strategy and contextual content through to internal linking & generating traffic.
What do you get, and what would it cost to hire it out?
| Course Outcome / Asset | Equivalent Service | Typical Cost | Turnaround* |
|---|---|---|---|
| Modern SEO Mindset & Dual‑Channel Plan | Initial SEO strategy workshop | $500 – $1,300 | 1–2 wks |
| Clarity on Traffic & Analytics | Traffic/analytics review | $250 – $800 | 3–7 days |
| Core Brand Messages, Topics & Categories | Messaging workshop/audit | $500 – $1,200 | 1–2 wks |
| Keyword & Topic Map | Keyword research + mapping | $400 – $1,200 | 1–2 wks |
| Audit of Online Presence | Brand/content/SEO audit | $320 – $1,000 | 3–7 days |
| Website Structure Blueprint | Site architecture consulting | $400 – $1,200 | 2–3 wks |
| Page Inventory & Gap Analysis | Site audit & mapping | $250 – $650 | 3–7 days |
| Customer Journey Maps (×2) | Journey workshops + mapping | $800 – $2,000 | 2–3 wks |
| Content Gap Analysis | Content audit vs. goals | $320 – $900 | 3–7 days |
| SEO‑Driven Content Plan / Calendar | Content strategy + calendar | $400 – $1,300 | 1–2 wks |
| Idea Bank & Workflow | Workflow docs + session | $250 – $650 | 3–5 days |
| Process for Content Updates / Refreshing | Review system documentation | $125 – $520 | 2–4 days |
| Off‑Page SEO / Visibility Plan | Link‑building & outreach plan | $500 – $1,600 | 1–2 wks |
| Repurposing & Distribution Framework | Content repurposing strategy | $320 – $900 | 1 wk |
| Multi‑Channel Marketing Plan | Channel & messaging plan | $400 – $1,200 | 1–2 wks |
| Set‑Up & Mastery of Analytics Tools | GSC/Bing setup & walkthroughs | $190 – $520 | 2–4 days |
| Optimised Priority Web Pages (per page) | On‑page SEO | $125 – $650 per page | 1–2 wks |
| Ability to Spot & Solve SEO/UX Issues | Consulting session | $125 – $390 per hour | 1 day |
| Confidence Using AI for SEO | AI SEO tool training | $190 – $520 | 1 day |
| Total Equivalent Value | approx $6,400 – $18,500+ | 12 – 24 wks | |
*Turnaround times are typical estimates for solo/agency providers and can vary based on scope and scheduling.
Here’s what some of my past students have said about this programme…
By the end of SEO with Menekse, you’ll have…
✅
A fully search-optimised website - with clear navigation, healthy site structure, and the right pages in the right places.
📍
A customer journey map that turns visitors into loyal buyers and gives you clarity for all your marketing.
📝
Keyword research, mapped to your content - no more keyword confusion or random acts of blogging.
🔍
A 12-month content plan - with blog post titles, outlines, and page ideas, all ready to go.
📣
A practical off-page SEO plan (PR, partnerships, outreach, and more) to improve your brand visibility on the wider web.
📈
A marketing metrics dashboard - so you can track real results, see what’s working, and keep growing.
PLUS:
Lifetime access to all materials, templates, and recordings (so you can revisit whenever your website needs a spring-clean)
Real-time support, accountability, and expert feedback (from me, Menekse!)
A welcoming, like-minded community of small business owners making SEO finally make sense
Feedback from Past Students…
“Menekse is everything you always wanted from an SEO expert, but never got until now!
Her positive, engaging, no-filler sessions are just what I need as a small business owner who's always short on time, thanks so much!”
“Menekse’s SEO programme is absolutely packed with incredible content, Menekse is so generous with her support and time. Easily the best thing I’ve ever invested in in terms of my business. I feel so much more in control of my business and marketing, not overwhelmed any more!”
“The detailed content and context are really helpful, explained in terms that can be understood by those not in these fields. Bite sized chunks are also great, much easier to work through when a topic is complex. I love the analogies/examples she uses as they help my understanding.”
Hey, I’m Menekse!
I’m a SEO specialist and marketing strategist with over 20 years’ experience working in Search Engine Optimisation and organic traffic.
Based in Nottingham, England, I’ve worked with clients all over Europe and North America in a variety of industries. I’ve also been the Senior SEO Lead for a number of marketing agencies, consulting on projects for businesses large and small, as well as designing marketing development programmes and training.
Since 2016, I’ve worked on projects like setting up a marketplace that serves over 200 artists and designers around the UK, and generating thousands of its monthly revenue from organic traffic. I have also acted as freelance Chief Marketing Officer for a handful of 7- and 8-figure North American entrepreneurs.
At the start of 2023, I built a marketing app called Marketing Magic that helps thousands of business owners save 40+ hours a month.
I've taught SEO for businesses and organisations including The Design Trust, Amanda Perry's E-Com Growth Hub, Connected Artists' Club by Alice Sheridan, and the Resilient Retail Summit. I’m a regular lecturer in SEO, marketing strategy, and email marketing for University of the Arts London and ELLE Education.
Curious about my journey so far?
Here’s a potted history of my professional journey so far…
Is SEO with Menekse right for you?
This is a good fit for you if…
✅ You have your own website currently, or are planning to build your own website in the next few months.
✅ You sell products or services.
✅ You want to be in business 12+ months from now.
This is not a good fit for you if…
❌ You don’t have your own website, and aren’t planning to build your website soon.
❌ You’re not sure what you’re selling or want to sell.
❌ You’re planning to close your business within 12 months.
Join the next live round of SEO with Menekse!
Here’s what you get when you join…
8 weeks of tutorials & actionable, strategic content, which includes the following content from my standalone masterclasses and courses. Total value: $982
AI for SEO (and SEO for AI) - $197
Messaging & Keywords for Modern Brands - $197
How Websites Work - $97
Confident Content Strategy - $197
Pathway to Purchase - $197
Understanding Marketing Metrics - $97
Weekly feedback sessions & coworking time for real-time support & troubleshooting. Value: $752
Tools, strategy maps, templates, and checklists for your website, SEO, and content marketing - including exclusive tools & support to save you hours of implementation time. Value: $797
Regular updates to the content as technology & the internet evolves: Pay once, get years of trustable advice & input as you grow your business online.
Value of core SEO with Menekse programme: $2,531+
Plus, these bonuses…
Website Crawl & Custom Prompt Creation: $197
Website in a Day Training - $97
Page Perfect Lab: Step-by-Step Guide to Building High Quality Web Pages - $97
Automating Your SEO Content Workflows: Create a Content System that Keeps Your Website Fresh, Visible, and Growing - Exclusive: Value - $197
Value of Bonuses: $588
Total Value: $3,119
Get SEO off your to do list once and for all, and start growing your brand on Google and beyond.
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I doubled my income, launched an online course, started growing my email list and started a podcast.
“Menekse is so knowledgeable and always full of so many ideas. I always really appreciate her insight and feedback, and it has helped me grow my business so much over the last year!
Before working with Menekse, I just had no idea what I was doing when it came to marketing. I knew bits and pieces, but had no strategy and was not intentional with it all.
My goal was to grow my business and streamline it and that has definitely happened. I am marketing myself more effectively than ever before, and my business has grown more in the last year than ever before.
I doubled my income, launched an online course, started growing my email list and started a podcast. All thanks to encouragement and advice from Menekse.
She is straight talking and gives really down to earth advice, as well as pushing me (in a good way) to do things that I had never really thought I could do before.”
Liz Mosley | Graphic Designer | Host of the Building Your Brand Podcast
