Perfect Your Prompting Skills & Improve Your AI Interactions

Prompt Engineering Made Easy: What to Say to AI to Get What You Want

Discover the systems and structures for crafting prompts that get you exactly what you need from your AI tools... every time.

Join The Masterclass 🎓

With Prompt Engineering 101, you'll gain the skills to craft clear, impactful prompts that optimise AI outputs for all your business needs

Have you ever felt like you're speaking a different language when trying to get the right results from your AI tools?

Does the content you get out of ChatGPT on the first go leave a lot to be desired?

Do you find yourself spending too much time tweaking and asking for amendments before it gives you what you had in mind?

What about when you know the direction you want to go in for a new idea, but you’re not quite sure how to communicate exactly what you need?

Do you know how to ask follow up questions if the result you get isn’t quite right?

Getting consistently good outputs or results from AI is one of the skills of the future - and it’s called prompt engineering. It’s where the art of communication, and the science of AI algorithms overlap.

I love an analogy to set the scene, so here are a couple of analogies I use to help explain what communicating with AI is like…

Imagine visiting a country whose language you speak, but the culture, dialects, slang, and day-to-day use of language is completely different in so many ways - you know how to ask for what you want, but the way it’s received is completely different than when you’re at home, so you might get an unexpected response.

Or think of a time you asked someone for advice, but the response you got was way off base. Was it because your friend misunderstood you? Or was it because you didn’t quite have the clarity to ask for what you needed? Or probably, a bit of both!

There are specific ways to communicate with Large Language Models that will give us a much better rate of success when it comes to asking for what we want…

… And that’s where prompt engineering comes in!

Prompt Engineering 101 is here to give you the skills to communicate confidently with Large Language Models like GPT, Claude, Gemini, and more - so you can get what you want the first time you ask for it.

Keep your AI conversations on-track

Join the Prompt Engineering 101 Masterclass

Prompt Engineering 101 is a 2-hour masterclass equipping you with the essential skills to create clear, targeted prompts so your AI tools work harder (and smarter) for you.

By the end of our time together, you’ll be able to craft precise and impactful prompts for your professional projects - so you can get valuable results quickly and efficiently.

Improve Your AI Skills →

Live Masterclass: Wednesday, 26 June 2024 at 3pm UK - 10am Eastern

(with the recording available on demand immediately following)

This Masterclass is being delivered live on Wednesday, 26 June 2024 at 3pm UK - 10am Eastern, following which, it will be available to watch (or rewatch!) on demand.

During the live masterclass, you’ll be able to create some prompts in real time and get feedback on them.

During Prompt Engineering 101, we’ll be covering…

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Mastering Different Prompt Types

Discover the different types of prompts and their unique applications. You'll learn how to tailor prompts specifically for various AI tasks, using template structures for different use cases.

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Techniques for Crafting Prompts

Learn tried-and-true techniques for crafting precise prompts that hit the mark every time, so you get clearer, more accurate results from your AI interactions.

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Real-Life Business Scenarios

See how prompt engineering applies directly to real-world business situations with practical examples for actual business problems.

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Privacy & Best Practice

Understand best practices for maintaining privacy and security while using AI tools, so you can protect sensitive information, and stay safe and compliant without sacrificing functionality.

Plus, you’ll get actionable resources to help you learn by doing, including:

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Frameworks & Templates

Get hands-on with my Prompt Crafting Framework and ready-to-use Template Prompts, helping you develop strong prompt crafting skills through interactive learning.

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My Prompt Testing Guide

Learn how to troubleshoot and refine your prompts with my step-by-step process for testing and improving your prompt processes so you get consistently great results.

And when you join me for the live masterclass, you’ll also get…

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Prompt Feedback

Get tailored feedback on your prompts during the workshop to keep you on track and feeling confident with applying your real-time skills.

❓

Time for Q&A

After the Masterclass content, there will be time for you to ask questions and get follow-up support on anything you want more clarity about.

Join Prompt Engineering 101 today!

Frequently Asked Questions

The masterclass is designed to be comprehensive yet flexible, allowing you to learn at your own pace. The core content is delivered in 90 minutes.
Absolutely! The course is designed with small business owners in mind, so no prior experience with AI is necessary.
I’ve got you covered! When you join me live, you can get real-time feedback on your prompts during a dedicated section at the end of the workshop.

Hey, I’m Menekse! 👋🏻 (meh-neck-sheh)

I created Prompt Engineering 101 to help small business owners like you get the most out of AI tools as you interact with Large Language Models like ChatGPT, Gemini, and Claude.

I’ve been a writer on the internet since 2005, and since the end of 2022, I’ve been researching AI and prompt engineering for 40+ hours a week - and then building Marketing Magic, my AI-powered business growth tool - alongside it.

As a professional marketer and user of the internet, I’m here to guide you through the principles for interacting with AI in a way that gives you the results you want in half the time.

Whether you’re running a business or working in a digital role, mastering prompt engineering will give you the confidence to use AI across different parts of your business and professional life, and the skills to make the most of AI tools.

Here’s what some of my students & clients have said about working with me…

“As well as being an absolute marketing genius, Menekse is just lovely to work with, so kind and so patient with all my questions! She goes the extra mile to help solve any problem, and you can totally rely on her. She's a dream!”

Laura Pedley | Fine Artist

“The sheer detail of the audit left me flabbergasted. I am in the process of updating my website, and Menekse’s insights on customer journeys mean that it’s already looking and sounding much more impressive.”

Katie Ramsingh | Fashion Copywriter

“Menekse is a great teacher and works really hard to provide tailored help and support. Her advice for getting my website ship-shape and approaching my marketing strategy has been invaluable!”

Jordan Irwin | Jewellery Designer

I doubled my income, launched an online course, started growing my email list and started a podcast.

“Menekse is so knowledgeable and always full of so many ideas. I always really appreciate her insight and feedback, and it has helped me grow my business so much over the last year!
Before working with Menekse, I just had no idea what I was doing when it came to marketing. I knew bits and pieces, but had no strategy and was not intentional with it all.
My goal was to grow my business and streamline it and that has definitely happened. I am marketing myself more effectively than ever before, and my business has grown more in the last year than ever before.
I doubled my income, launched an online course, started growing my email list and started a podcast. All thanks to encouragement and advice from Menekse.
She is straight talking and gives really down to earth advice, as well as pushing me (in a good way) to do things that I had never really thought I could do before.”
Liz Mosley | Graphic Designer | Host of the Building Your Brand Podcast
Menekse is creative and strategic which is a rare find.

“Menekse is creative and strategic which is a rare find. She knows how to create a strategy that is smart and innovative and taps into best practices as well as taking a forward thinking approach to marketing and messaging. She prepares a solid plan and lets you know the best next steps forward.
Before working with Menekse, we didn’t have a marketing leader and just dabbled in lots of different ideas but no real plan to make the dreams a reality.
One of the key projects we worked on was growing our in-person events. We reached our goal of 150 attendees at a high ticket price point, with people flying into New York from all over the world! She helped us create multiple different campaigns that led people into this offer, and it was a huge success. ”
Chanie Wilschanski | CEO & Founder of Schools of Excellence
Menekse really CARES about your business, and provides insight and value on another level.

“Working with Menekse is always such a joy! She brings refreshing and vibrant ideas to the table every single time we speak and her wonderful brain breaks down even the most complex funnels into simple, actionable and achievable processes.
I frequently struggle with generating ideas for my marketing because I'm so IN my business all the time, it's hard to get a birds eye view. Menekse really CARES about your business, and provides insight and value on another level.
Because she takes the time and care to really take stock of what you do, her advice is always specific, niched down and hits the nail on the head first time, every time.
Menekse brings vibrancy and personality to the table which is SO refreshing in the marketing space. She also avoids using annoying buzzwords and is frank and unpretentious in her approach to elevating your marketing. Her confidence puts you at ease knowing you're in great hands.”
Luci McPherson | Brand & Launch Strategist

“My business has pretty much quadrupled, my clients list is embarrassing to read out because I feel like I'm showing off - and all of these big global companies found me via Google.
I've worked for Facebook, Google, Instagram, the United Nations - and honestly it blows my mind like the people that find me from Google.
I get inquiries every single day pretty much Monday to Friday - usually more than one inquiry a day from people who really want to hire me.”
Katie Chappell | Live Illustrator
“If you're thinking of working with Menekse, I'd say just go for it. Don't hesitate. She's the right person.
She knows her subject really well. More importantly, she's super supportive, she's really there for you and she really wants you to succeed. And that's what I found and that's what I love about her. She has such great integrity.
For me, it's so important to work with people who I can trust, and Menekse is that person.”
Sara Kabariti | Fine Artist & Educator

Menekse provided me with knowledge, insights and mindset that has had a positive ripple effect until this day!

From the first moment, I knew I had the privilege of working with someone who has incredible experience, knowledge and talent in all areas of online marketing and entrepreneurship.
In everything Menekse teaches and does, one sees the footprint of her years of experience as a serial entrepreneur and skilled online marketer.
When we first started working together, I was the only "go to" person in my company with the most experience and knowledge in the field of online marketing. This was a huge struggle because there were so many questions I didn't have answers to myself!
My goal was to grow a product we had developed in our company, together with someone who has more knowledge in the field of online marketing than myself.
On our first call I mentioned a launch goal I had in mind for the project. The answer I expected (and the answer I would have received from any other marketer) was "are you out of your mind?!". But you said: "yes, let's go for it!".
This set free an incredible amount of energy and motivation. And I felt this during all of our calls
I was incredibly fortunate to be able to work with Menekse for almost half a year. During this time we reached far more than just the goals we had set for the initial project. Menekse provided me with knowledge, insights and mindset that has had a positive ripple effect until this day!”
Sam Hänni | CEO of SwissMadeMarketing & SEOcockpit

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