Pathway to Purchase: Quick & Easy Customer Journey Mapping

Learn how to quickly and easily map out and measure your customers’ journeys around the internet and your business, so you can create more impactful marketing and grow your business online.

 

Are your customers complaining to the (digital) council about the state of your (virtual) roads?

Customer journey mapping is an invaluable skill when it comes to thinking about our marketing and digital platforms - understanding what our customers are thinking, doing, feeling, and asking, and then making sure our businesses are showing up in the right places with the right messages at the right time.

… Do your customers have a smooth path to get to where they need to go?

Or are they tripping over potholes, on a diversion you didn’t realise you were sending them on?

Being able to step into your customers’ shoes and walk along their path means you can fix any signposts and potholes to make their journey to your offers as seamless and enjoyable as possible.

So they’ll be happy, and you’ll be happy.

If you want to...

  • Understand your customers and their behaviour more clearly

  • Plan out clear pathways to your products and offers

  • Take your audience from browsing to buying, and improve your conversion rates (and know which conversion points to measure)

  • Make quick and easy content decisions for your business 

… Then join me for this workshop, and let’s get mappin’!

 

During this masterclass, you will:

  • Learn what a customer journey map is and why it is an amazingly helpful tool for marketing and making decisions 

  • Explore quick and practical methods to create customer journey maps for the different products and offers in your business

  • Plan out a customer journey for your business, from first hello to post-purchase thank you, so you can see where customers connect with you

  • Identify common roadblocks that frustrate customers and learn how to remove them

  • Pinpoint the conversion points in your business, including how to measure and improve them

 

 FAQs