The AI Training Academy

Practical, actionable AI training for small business owners who want to spend more time doing what they love.

Join the waitlist for when doors reopen 👇🏻

Feeling overwhelmed by the idea of using AI in your small business?

You're not alone. Many small business owners struggle with the complexities of AI, finding it hard to keep up with the latest trends and tools.

Everything is moving at a faster and faster pace, and this feels like yet another thing to learn.

… And 10,000 ChatGPT prompts isn’t the answer.

Plus, on top of that, there are issues around data privacy, intellectual property, and creative copyright.

So how do you get stuck into all the opportunities AI brings - without being totally overwhelmed?

Introducing… The AI Training Academy!

The AI Training Academy is your go-to resource shop for mastering AI in your small business.

With a range of courses, resources, workshops, and community support designed to make AI accessible and practical - whether you’re time-strapped or tech-overwhelmed.

This is for you if you’re…

A small business owner curious about bringing AI into your daily grind.
Feeling swamped by AI's complexity and craving a clear, structured learning path.
Short on time but hungry for practical, actionable insights.
Keen to streamline your marketing, product development, and communication.
Eager to connect with a community of like-minded business owners.
Ready to take your business to the next level with AI.

What’s inside The AI Training Academy?

1️⃣ Master Your AI Skills with My AI Masterclasses

My 90-minute masterclasses cover everything from AI basics to more advanced strategies, so you can grow in confidence using AI in different parts of your business. They also come with template processes, resources, and prompts where necessary.

You’ll get access to…

Copywriting & Editing with AI
Prompt Engineering 101
AI for Offer & Product Strategy
Advanced Content Repurposing with AI
AI in Marketing
AI for Launches
AI for Course Creators
AI and Social Media Marketing

📝 Copywriting & Editing with AI

Master AI in Copywriting Without Losing Your Voice: Explore the tools and techniques for efficient, authentic copywriting.

Designed to upskill copywriters and anyone crafting their own content when it comes to using AI tools into your processes, Copywriting for AI…

Teaches the fundamentals of AI in copywriting versus human-generated copy.
Explores various AI tools and technologies, including pros and cons, and use case applications.
Walks through the processes for using AI in research, ideation, drafting, and finalising content.
Addresses common challenges with AI-generated copy and how to solve them or pitch for projects based on them.
Gives guidelines and guidance for prompt engineering for copywriting.
Looks at ethical considerations and best practices for using AI in copywriting.

Regular price: $197

✏️ Prompt Engineering 101

Say goodbye to frustrating results and hello to impactful outputs - and discover the secret to crafting prompts that deliver... every time.

Prompt Engineering 101 is your go-to masterclass for mastering the art of crafting precise and impactful prompts to optimise AI outputs for your business needs.

Whether you're a small business owner, freelancer, or entrepreneur, this comprehensive course will equip you with the essential skills to interact more effectively with AI tools, ensuring you get the results you want quickly and efficiently.

Regular price: $197

💭 AI for Offer & Product Strategy

Transform your offer creation process, and use AI for smarter, faster product development and offer strategy, so you can feel confident about what you’re selling and why.

This masterclass is designed to help you overhaul your product development and offer creation processes with AI tools and techniques that get you out of the weeds and into the world.

During this masterclass, we’ll explore practical techniques for using generative AI for market research, customer insights, product ideation, prototyping, and more. You’ll discover how to refine your product strategies, overcome common pitfalls, and use AI ethically - all while building the business (and offers!) of your dreams.

Regular price: $147

💻 Advanced Content Repurposing with AI

Master the art of transforming a single piece of content into various engaging formats, and turn one piece into many!

This masterclass guides you through the principles, tools, and processes for efficiently transforming your existing content into various engaging formats like videos, podcasts, social media snippets, and infographics using a variety of different AI tools. During the Content Repurposing with AI, we’ll cover…

Repurposing Content: What, Why, How? What can you repurpose? Why should you repurpose it? How can you repurpose it?
Repurposing in Practice: AI tools for repurposing, Crafting effective prompts for different types of content, Specific use cases and workflows
Key Principles for Repurposing: What NOT to use AI for, Intellectual Property and AI, How to roll out repurposed content without triggering algorithms, Editing your repurposed content

Regular price: $297

🚀 AI for Launches

Overwhelmed by the launch process? Get clear, actionable steps to simplify your launches at every stage using AI - so you can focus on engaging your audience, and selling your exciting new thing!

This masterclass is tailored for online business owners, course creators, entrepreneurs, and freelancers who are keen to make their product or course launches more efficient and profitable.

During AI for Launches, we’ll look at using AI in each stage of a launch - from ideation and planning to execution and post-launch debrief.

Packed with actionable strategies, a clear breakdown of relevant AI tools, and invaluable resources, AI for Launches will help you streamline your launch process so it’s more effective and enjoyable!

Regular price: $197

🎓 AI for Course Creators

Create high quality, engaging courses - and improve your existing courses - with AI for Course Creators.

This masterclass is jam-packed with actionable strategies to help you to create and improve your content, create AI assistants and custom tools for your courses, and craft innovative experiences your students will love. You’ll also…

Explore various AI tools and technologies available for content creation, student engagement, and personalised learning.
Learn how to use AI to streamline the course creation process, from ideation and content development to delivery and assessment.
Identify and address common challenges and limitations of using AI in educational content.
Master prompt engineering to get the best outputs from AI tools for course creation tasks.

Regular price: $297

📣 AI for Marketing

The 7 P’s of the Marketing Mix include Product, Promotion, Price, Place, People, Process, and Physical Evidence - and you need to have all 7 in your marketing strategy for your marketing to really work.

In this masterclass, we’ll be looking at how you can craft an impactful, effective marketing strategy that covers all 7 P’s of the Marketing Mix - using AI.

You’ll get resources, prompts, and support to explore your business’s 7 P’s using AI tools and large language models, and by the end of the workshop, you’ll feel confident about your marketing strategy and how to use AI to support data-based decision-making as you grow your business online.

Regular price: $147

2️⃣ A Week in AI: Peek Behind the Curtain

Regular price: $97

Ever wondered how AI fits into a busy week? You’ll be able to see everything I do using AI in a typical work week as part of A Week in AI.

3️⃣ My Custom Prompt Builder

Regular price: $97

This Google Sheet helps you craft custom prompts tailored to your needs, so you can say goodbye to generic AI responses, and get the most accurate and helpful outputs for your business.

4️⃣ My AI Prompt Packs

Regular price: $27 each

With 16 different prompt packs covering everything from customer support to market research, you’ll have a prompt pack ready for any business challenge.

Each prompt pack includes clear instructions for how to use them, customisable templates that make it easy to copy & paste, example outputs, and my AI Tools Guide so you can feel confident using them across different language models (like GPT and Claude).