As marketers, we spend a lot of time thinking about getting those first customers in, and how we can get as many eyes on our products as possible. But what if the quantity of customers matters less than the quality? And is customer satisfaction and retention more important than the number of customers?

In this post, we’ll be covering customer retention, lifetime value, the customer journey, and purchase motivators.

As marketers in 2022, we’re obviously going to use social media for marketing our businesses. But what if that all went away one day? What if you no longer had access to your Instagram or TikTok account? Would you still be able to reach your audience? If the answer is no, then you’re in the right place. In this post, we’ll be covering, owning our marketing channels, short-term vs long-term marketing, and digital and traditional marketing.

A “strategy” can sound like a complicated thing, something distant and unattainable unless you’re some kind of trained strategist. But, put simply, your strategy is the thing that will take you from where you are now to where you want to be.