Say goodbye to writer's block...
Craft product descriptions that customers and search engines will love
...and watch those sales rise βοΈ
Would you sell your products out of a cardboard box?
If you ran a physical shop, youβd need to think about the front of it, the window display, the visual merchandising and interior design of the shop, and how products are accessible by people.
If you ignored all these things, and had a trestle table with some boxes in the window, and a bare lightbulb in a room with a few messy displays inside the shop, and people werenβt buying anything - you wouldnβt be surprised.
But so often, thatβs the approach we take with our online shops!
Itβs easier to ignore these digital chores for our online shops than visual merchandising in a physical location, but the end result is the same: not many sales.
Product pages are vitally important to help our customers decide whether itβs something they want or need.
A poor product page creates barriers to purchase with your website visitors:
Poor photography forces your customer to use their imagination and be optimistic
Poor layout & information creates trust issues
Poor page performance increases the risk of people getting bored and leaving
When we create product pages, we are helping customers connect the mental dots they need to think about in order to continue to their cart.
IntroducingProduct Description Pro
Get out of your product descriptions rut, and get your products in front of your dream customers with this self-paced, easy-to-implement course.
Feedback from students π
βMenekΕe breaks it down into manageable steps and guides you through the process. There is so much detail, but it doesn't feel scary or overwhelming, and by the end I had a much better idea of how to craft my perfect product descriptions.β
βThe detailed content and context given are really helpful, explained in terms that can be understood by those not in these fields. Bite sized chunks are also great, much easier to work through when a topic is complex. I love the analogies/examples she uses as they help my understanding.β
βThis information is exactly what I have been looking for for a long time. Menekseβs teaching is so clear and concise. I have read so much about these topics but have never been able to get my head around it all until now. Everything is really clear, I love all of the downloads and step-by-step guides. It's so good to come away with actual action points.
I've never had clear guidance on product descriptions before and this will change everything. So much useful information. I would expect to pay more for all this valuable info and resources. Thank you so much!β
Whatβs included with the course?
This is a digital course and is designed to be worked through at your own pace. It includes...
π€ Easy-to-digest video lessons
β¦ on why product descriptions are more important than you realise, including what the deal is with duplicate content and how keyword optimisation works.
Split into three modules, you get the why, the what, and the how to in short, easy-to-watch lessons.
π Resources & checklists to make your writing workflow as efficient as possible
Time is of the essence, especially if you make and sell physical products - so the resources in this course are designed to help you get your product descriptions done as quickly and efficiently as possible.
Youβll get The Product Description Spreadsheet, including my comprehensive, step-by-step Product Description Checklist, as well as a video to show you how I organise my writing projects for easy access, updates, and repurposing.
π Templates, guidelines, & prompts
Along with the process and workflow of creating your product descriptions efficiently, youβll get a series of templates and resources to make the creative side of writing them as easeful as it can be.
With writing guidelines and question prompts to keep them consistent and avoid repetitive language, and then templates for listing your items across different digital shop placements including your website, marketplaces, and wholesalers.
You will learnβ¦
β Why product descriptions are important
β How to deal with duplicate content
β What not to do with marketplaces and wholesalers
β How to keyword optimise your descriptions for each of your platforms
Plus, youβll getβ¦
β Product description templates for your website & Etsy
β Writing prompts to help you get out of a rut
β Guidelines, templates, and checklists to make writing a breeze
Hey, Iβm Menekseβ¦
β¦AND IβM A PROFESSIONAL NERD WHO LOVES CREATIVE BUSINESSES & THE INTERNET.I created this challenge as an affordable way for small business owners to improve the quality of their websites without facing the overwhelm of 7,800,000 Google results.
Iβve worked in SEO since 2005, when I used to write keyword-stuffed articles for $3 each before Googleβs algorithm got a LOT better.
Over the past 17 years, Iβve worked with countless business owners - from agency projects and contracts, through to 1-1 marketing support, teaching, and consultancy. I now teach for University of the Arts London, ELLE Education, and a handful of business memberships as well as through my own courses & resources.
Create keyword-optimised product pages for your online shop fronts today!
Join now for $97 & get your all-in-one toolkit!
Frequently Asked Questions
Which platforms is this course suitable for?
Product Description Pro is suitable for ecommerce businesses on any web platforms including Shopify, Squarespace, Wordpress, Wix, and Magento.
There is also support provided for writing Etsy product descriptions, as well as guidelines for dealing with any marketplaces your products are listed on.
Does the content expire?
You have lifetime access to all the course content when you buy it - so no worries if β¨ life happens β¨ and you donβt manage to finish it all at once.
You can come back to it as you work through your product back catalogue, or you can use it to work through your product descriptions when you launch new items or ranges.
How do I access the content?
Everything is hosted in Thrivecart Learn+ which you will gain instant access to upon purchase.
What if I need help beyond my product descriptions?
Itβs your lucky day! I have tonnes of content, courses and guides specifically designed to teach you everything you need to know to boss your own digital marketing.
Check out my free resources page to dip your toes in and see where it takes you.
If you want to work 1:1 I take on a limited number of clients at a time, and you can contact me to get the ball rolling.